E-commerce has completely transformed retail, creating both massive opportunities and complex challenges for businesses selling online. Behind the scenes, operational hurdles often determine which sellers thrive and which ones struggle. Vanessa Hung, CEO of Online Seller Solutions and Director of Community Engagement at Carbon 6, has built her career solving these problems for Amazon sellers, transforming frustrations into growth strategies.
Spotting Opportunity in the Mess
Most consultants focus on marketing strategies or advertising. Vanessa saw something different, a mess nobody wanted to clean up. “When I started working with Amazon sellers, the recurring theme was frustration, technical issues, confusing policies and poor support,” she says. She could have walked away. Instead, she spotted an opportunity hiding in all that frustration. “I realized every pain point is a business opportunity. By deeply understanding these problems, I created solutions that not only fix issues, but allow sellers to scale confidently.”
That realization led to Online Seller Solutions, her agency that tackles the parts of Amazon selling that make business owners pull their hair out. While others were selling get-rich-quick schemes, Vanessa was digging into “the unsexy operational side that makes or breaks an Amazon business.” It wasn’t glamorous work. Account suspensions, inventory nightmares, catalog disasters, the stuff nobody wants to deal with. But solving these problems made her essential to her clients’ success.
Building Long-Term Solutions
Vanessa didn’t want to be just another consultant. She wanted to fundamentally change how businesses operate on Amazon. “I’ve always considered myself an educator first,” she explains. “I knew early on that lasting success in this space goes beyond quick hacks or temporary solutions.” That perspective shaped her company from day one. “So I built our agency on two core pillars: deep technical expertise and top-notch education.”
Her team doesn’t just fix problems, they teach clients how to prevent them. They’ve spent years studying Amazon’s quirks, “diving into countless categories and sellers’ accounts, spotting patterns, mastering Amazon’s backend complexities,” as Vanessa puts it. All that knowledge gets translated into strategies clients can actually use. The approach takes more work, but Vanessa insists it’s worth it. “If you really want to stand out on Amazon, obsessing over the small details is a non-negotiable, and staying curious is everything.”
Creating Seller Connections
After years of fixing technical problems, Vanessa noticed something else Amazon sellers were missing, each other. “Joining Carbon 6 as director of community engagement gave me a new lens,” she says. “Sellers don’t just need tools, they need each other.” The Amazon marketplace can feel like competing in the dark. “The Amazon space is fast, competitive, and often lonely.” Now Vanessa spends her time creating spaces where sellers can support each other. Whether through events, content, or one-on-one conversations, she’s building connections in an industry where people typically keep secrets. “I’ve seen firsthand that community is the new currency in e-commerce,” she says.
Looking back at her journey from account manager to CEO, Vanessa sums it up simply: “Growth comes from solving real problems, investing in education, and building meaningful connections.” For the thousands of business owners struggling to make Amazon work, she offers some encouragement. “If you’re a seller, remember, you’re not alone. The road might be hard, but it’s full of potential. Leaning into the challenges might be the next big breakthrough.” It’s not flashy advice, but that’s Vanessa’s approach, tackle the hard problems nobody else wants to solve, and success will follow.
Follow Vanessa Hung on LinkedIn to learn how she helps Amazon sellers overcome their toughest challenges.
