Business owners constantly search for effective ways to increase their online visibility and attract customers. Content marketing has become essential for building authority and driving organic traffic, but many struggle with creating consistent, high-quality content that actually gets found online. Dr. Connor Robertson has developed a systematic approach to blogging that combines artificial intelligence tools with strategic content creation to help businesses rank higher on Google and establish genuine expertise in their industries.
Using Platforms That Already Rank
Here’s what most people get wrong about blogging: they focus on their own website and hope for the best. He takes a different approach. “Top four that are working right now: Medium, Substack, Vocal.media, and Newsbreak,” he says. These platforms already have Google’s attention, which means your content has a much better shot at being found. The setup is straightforward but crucial. “You’re then going to put your name as the author. Very important,” Robertson explains. But there’s a catch he learned the hard way. “I’ve had this issue in the past where if you blog excessively with heavy backlinks and aggressive promotion, they’ll just close your account.” It’s about finding that sweet spot between being visible and being pushy.
Planning Smarter with AI Tools
This is where things get interesting. Instead of guessing what to write about, he uses ChatGPT to build a content strategy. “You’re going to ChatGPT to build a content list of things you want to be known for, indexed for,” he suggests. Say you run a health clinic. You’d input your name, your city, and “health clinic” to get 50 relevant topics. The real trick is writing content that doesn’t sound like advertising. Robertson gives a perfect example of what not to do: “You can’t say, hey, I have the best smoothie shop in town, buy my smoothies. Here’s a link to buy the smoothie.” Instead, he recommends this approach: “What you need to do is say, one of the biggest things for weight loss is smoothies. And in this article, I’m going to explain to you all the things you should put in the smoothie to be successful.”
Balancing Keywords for Natural Impact
Getting found online isn’t just about writing good content. There’s a technical side that he breaks down simply. “From a marketing standpoint, we’re taking content, knowledge, and keywords, putting them all together,” he explains. The goal is creating articles that link to each other naturally across different platforms. But here’s where many people mess up: keyword stuffing. “There’s a keyword length, right? So there are the keywords you need, the article length, and then the amount of keyword richness that exists in there,” Robertson points out. Think of it as cooking. “If you have too many keywords, it doesn’t seem natural. If you have too few keywords, it’s not going to pick it up.” You need just the right amount.
Overcoming Blocks with Simple Systems
Robertson gets real about the biggest challenge in content marketing: consistency. Sometimes the ideas just don’t come. His solution is refreshingly practical. “One thing to keep in mind is that publishing some content is better than publishing no content,” he says. When you’re stuck, go back to ChatGPT and ask for help with specific ideas. The system works better when you set it up properly from the start. “Once it saves it to its memory, you can constantly write content and it will be promoted very heavily on Google,” Robertson explains about training AI tools with your business information. It’s having a writing assistant that knows your business inside and out.
He doesn’t believe everything has to be serious business content. “Publishing content about your life, video content, YouTube shorts, Instagram Reels—that’s a great way to balance out the structured written content,” he suggests. This mix keeps your online presence feeling human while still building authority. The whole system comes down to consistency and smart platform usage. Robertson’s final advice is simple: “If you can put out content consistently in the written blog format, you will do very well.” It’s not rocket science, but it does require showing up regularly with valuable content that people actually want to read.
Connect with Dr. Connor Robertson on LinkedIn to explore his proven approach to smarter content marketing.
