Lead Generation Archives - Executive Statement

Lead generation remains one of the biggest challenges for B2B companies today. Many businesses spend substantial resources on sales and marketing without seeing proportional results. For Daniel Saks, understanding the…

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Business Growth

Melissa Wildstein: The Art of Balancing Lead Generation Strategy and Tactics

January 24, 2025
Executive Statement Editorial

Lead generation is often a numbers game. Yet Melissa Wildstein believes otherwise. As the founder of The Matchstick Group, she has spent over a decade helping medtech companies. She helps…

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