Making Technology Work for Healthcare, Not Against It
By focusing on clinical logic, frontline workflows, and meaningful training, Dr. Jason La Marca is redefining how healthcare technology actually supports care.
Healthcare technology often creates more problems than it solves—clunky systems frustrate clinicians, slow down workflows, and hinder patient care. But Dr. Jason La Marca, Chief Medical Informatics Officer at Bespoke Healthcare, is taking a different approach: designing technology that actually works for providers, not against them.
Designing for Clinical Efficiency
Most EHRs are built in boardrooms, not exam rooms. Dr. Jason has flipped the script. “Every EHR solution I design is rooted in clinical logic,” he explains. “The system works with the clinician, not against them.” His team studies real-world workflows—how nurses chart, how physicians move through encounters—and then builds systems around those behaviors. The result? Smarter workflows, cleaner interfaces, and fewer clicks. Not more features. Just better ones.
Training That Drives Adoption
Installing software is easy. Getting people to use it is hard. Dr. Jason emphasizes immersive, role-based training that shows staff not just how to use the system, but why it matters. “Technology alone doesn’t solve problems. People do,” he says. His programs align usability with practice goals, so staff don’t see tech as a burden—they see it as a tool that helps them succeed.
Strategic Oversight Across Sites
At Bespoke Healthcare, Dr. Jason oversees informatics across multiple diverse practices. His secret? Standardize what works, customize what matters. “We continually refine systems based on real-world feedback,” he says. His approach balances efficiency with flexibility—core systems are consistent, but local workflows get tailored support.
A Practical Vision for Healthcare IT
Through La Marca Brothers Management Group, Dr. Jason helps practices overcome the IT challenges that stall many organizations. His philosophy is simple: connect data, people, and purpose. “It’s not about having the flashiest tech—it’s about helping doctors take better care of patients.”
While others chase revolutions, Dr. Jason builds what works. And for clinicians on the front lines, that makes all the difference.
Connect with Dr. Jason La Marca on LinkedIn to explore how clinician-first systems improve healthcare.
